I design evidence-backed experiences people trust.
I'm Haider Ali, a UX designer partnering with product teams to remove friction, ship with confidence, and prove the impact of design with measurable outcomes.
Latest writing & resources
The Complete Guide to Prototyping in 2024
Why I Embraced Ethical Pessimism After Reading Roy Scranton's Climate Philosophy
AI Career Skills for Designers — September 2025
What AI skills matter most for designers in 2025—and how to practice them without losing craft.
Ethical AI in Spatial UX — September 2025
Guidelines to balance autonomy, safety, and immersion when AI powers spatial experiences.
Content Design Playbook — August 2025
A repeatable approach to clear, consistent, and accessible content across surfaces.
Voice UI: Do’s and Don’ts — August 2025
Practical guidance for helpful prompts, confirmations, and recoveries in voice interfaces.
How I Help Product Teams
Insight to Opportunity
Rapid audits, user research, and analytics reviews that pinpoint friction in the journey and deliver a prioritized roadmap.
Evidence-led UX Strategy
Collaborative design sprints that align teams, validate solutions with real users, and build stakeholder confidence.
High-impact Delivery
Polished prototypes, UI systems, and CRO experiments that ship quickly and prove measurable outcomes.
Embedded Partnership
Flexible retainer support to guide teams through launch, iteration, and scaling with continuous insight.
People I've worked with
Partners share how collaborative, insight-driven design unlocked clarity and momentum.
“Haider helped my product org move beyond endless backlog debates to a validated roadmap that delivered wins within a quarter.”
“He connects research to measurable CRO experiments, giving leadership proof while keeping teams energized and aligned.”
“Whenever we hit a complex UX problem, Haider provides frameworks, facilitation, and prototypes that get us unstuck fast.”